B2C & B2B Ecommerce Software Marketplace Solution
How Aviron Software built an online B2B and B2C marketplace leading to increased revenue, search engine visibility, and higher customer satisfaction
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About Sheds for Sale
ShedsForSale.com™ is the industry’s first comprehensive platform that matches locally available sheds for sale with customers looking for sheds for sale in their area. Creating a win-win situation for buyers and sellers, ShedsForSale offers real storage sheds, gazebos, garages, and living and animal structures from local shops nationwide.
The Challenges
Lacking a reliable and skilled technology partner in 2023, Sheds For Sale brought on Aviron Software to transition a half-built commerce platform into the next phase of growth, which resulted in a high-functioning B2C site and an easy-to-use B2B site to manage products, subscriptions, and advertising. Sheds For Sale faced the following challenges:
- Lack of Google search traffic visibility
- Deploying a buyer and seller user interface
- Data visibility issues for reporting metrics for customer advertisements, contact forms submitted, and product views
- Data visibility for reporting on the administrative side, including the number of free accounts, paid accounts, and product views
The Solutions
Working with both large-scale shed sellers and individual buyers means reputation and reliability are critical. Aviron focused on strengthening backend infrastructure and creating solutions for both B2B and B2C customers. This included the following improvements:
- Customer Data Visibility: Aviron improved the dashboards for dealers by tracking sales metrics, including products listed and sold, contact forms, and click analytics.
- Internal Data Visibility: Aviron improved the internal admin dashboard for Sheds for Sale by displaying the count of site wide product listings, views, contact forms, accounts, locations, and search activity.
- B2C Foundation: The collaboration resulted in a stable, attractive listing site for global consumers and suppliers with an ad-supported revenue stream
- Revenue-Generating Ad Platform: Aviron implemented a revenue-generating ads feature for Sheds For Sale's subscription services. National dealers and manufacturers have a central platform to track their ad metrics, including clicks and views, allowing them to see the ROI of their ad placements quickly.
- Google Search and SEO: Aviron and Sheds For Sale worked together to make critical on-page SEO improvements to the product and search result pages.
- Product Management: With the major user interface improvements Aviron completed to their online marketplace, the Sheds For Sale team now has a robust portal to manage thousands of accounts, locations, and subscription services.
"Our website is a lot better now, and platform improvements led to a 28.8% increase in revenue.”
The Impact and Outcomes
The partnership between Sheds For Sale and Aviron has resulted in increased revenue, Google Search traffic, and a fully deployed online B2B and B2C marketplace. The collaboration has specifically resulted in:
- Increased Revenue: Improvements overall in the online marketplace, implementation of ad revenue, increased online traffic visibility, and platform improvements led to a 28.8% increase in overall revenue.
- Significant SEO Increase: Improved search engine optimization has led to a remarkable 500% increase in Google Search traffic, driving more potential customers to the platform.
- Enhanced Data Visibility: The introduction of advanced data analytics has revolutionized the user experience for both customers and administrators. Customers benefit from a more intuitive marketplace, while administrators gain valuable insights into site usage, enabling proactive improvements.
- Stabilized Platform: The development of a robust portal has stabilized the platform, allowing the ShedsForSale team to focus on revenue generation and growth rather than constant bug fixes.
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Customer satisfaction is currently at an all-time high due to constant site improvements and bug fixes. The whole site works smoother than it used to, and we spend much less time fielding customer complaints.